Two great ideas flew past my windshield this week – too late to be included in the recent presentation of BRAVE NEW WORLD, the seminar I presented to two Northern California NARI chapters last week – but too good to be ignored.
The first from Business Week quoted GE CEO Jeff Immelt who named the new economy the “Reset economy”, saying that people’s expectations are in the process of being ‘reset’ from the past decade. This reset will impact everything from what’s sold and produced to the prices we pay.
The second, an even more striking article, is from the September 2009 Harvard Business Review. The article, entitled “Doing Business in a Postgrowth Society”, states quite clearly that “Just as unlimited population expansion is untenable, so is unlimited GDP growth”.
The author, Yale Professor James Gustave Speth, goes on to say “Soon, developed countries will begin the move to a postgrowth world where working life, the natural environment, communities and the public sector will no longer be sacrificed for the sake of mere GDP growth and where the illusory promise of ever more expansion will no longer provide an excuse for ignoring social needs. A postgrowth society will involve less consumerism and higher prices; quality of life will improve in ways too long neglected.”
Read the entire article at http://hbr.harvardbusiness.org/2009/09/doing-business-in-a-postgrowth-society/ar/1
If you’re interested, review the power point presentation on BRAVE NEW WORLD.Brave New World v4.
And send me feedback on these and other ideas, please. Thanks … may the dog days of summer reward your patience!
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