Not like yesterday!

A few weeks ago I spoke at the Pella Expo exhibit during the Pacific Coast Builders Conference in San Francisco.  I was thrilled to participate; I was sponsored by Remodelers Advantage, speaking to great remodelers from the San Francisco Bay Area, many of whom I knew from my years of living and working in the Bay Area.  Additionally I am a GREAT FAN of Pella – last year Linda Case and I were fortunate enough to spend a day at the Pella headquarters in Pella, Iowa learning about Continuous Improvement.  Pella does, as near as I can tell, everything right.  Even during the downturn, they’re still taking care of remodelers, still investing in the future!

The icing on the cake, however, was meeting Mark Richardson, who among other things is an important columnist for Remodeling Magazine.  His conversation at the Pella group was after lunch, typically a difficult time to maintain audience attention.  But he hit the ball out of the ballpark and engaged every member when he talked about how and why we have to treat our clients differently than before, how we had to market differently, how we had to act differently!

Read his column in the June issue of Remodeling Magazine where lays out three important strategies to “create a sense of urgency in today’s market.”

You’ll be glad you did!   Read it here:   []


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